Our Work

On completing 65 years, LIC wanted to communicate, engage and reward the youth in a competitive manner with the core messaging “India – A Great Nation”.

Description

We planned India’s most rewarding inter-collegiate quiz which brought youth together on a common platform to explore our “Mahaan Bharat” in a way it’s not been done before. The contest was spread over 5 months across India (New Delhi, Kanpur, Patna, Kolkata, Mumbai, Hyderabad, Jaipur, Bhopal) with the Grand Finale in Mumbai. We received huge participation responses from throughout India where multiple rounds of screening and auditions were held before the best 4 colleges chosen from each city got to contest on TV with a celebrity quizmaster.