STRATEGIC PARTNERSHIP FOR LOYALTY
Club Vistara
Direct Engagement & Loyalty Onboarding
Description
Club Vistara wanted to partner an event where it could directly engage with their TG and onboard them to the loyalty Programme. After a year of scouting and careful consideration, we identified TMM and carved a strategic partnership with them as the loyalty partner. CV engaged one on one with almost 2800 new and existing members at the 3-day EXPO. All other event deliverables—social media, radios, newspaper ads, enroute branding, engagement, and motivational zones on race day—were meticulously negotiated, planned, and executed to the T!
Project
Loyalty Program Engagement
Launch
2022