We partnered with this never done before event which took us three years of prudency, planning and pitching before we had two teams of cricket stalwarts (Sehwag, Afridi, Shoaib Akhtar, Zaheer Khan, Ajit Agarkar, Lasith Malinga, Jacques Kallis and Graeme Smith to name a few) playing on a frozen lake in the breathtaking village of St. Moritz , Switzerland. The two matches were broadcast live across all cricket-playing nations which generated massive Global PR for St. Moritz, Switzerland Tourism and all participating sponsors by creating revolutionary moments.