Our Work

Direct Engagement & Loyalty Onboarding

Description

Club Vistara wanted to partner an event where it could directly engage with their TG and onboard them to the loyalty Programme. After a year of scouting and careful consideration, we identified TMM and carved a strategic partnership with them as the loyalty partner. CV engaged one on one with almost 2800 new and existing members at the 3-day EXPO. All other event deliverables—social media, radios, newspaper ads, enroute branding, engagement and motivational zones on race day—were meticulously negotiated, planned and executed to the T!