Club Vistara wanted to partner an event where it could directly engage with their TG and onboard them to the loyalty Programme. After and year of scouting and careful consideration we identified TMM and a strategic partnership with them as loyalty partner was carved.
CV engaged one on one with almost 2800 new and existing members at the 3-day EXPO.
All the other event deliverables like social media , radios , Newspaper ads and enroute branding, engagement , motivational zones on race day were meticulously negotiated , planned, and executed to the T.