THE ASK was To create a new experiential Branding opportunity for one of the world's most iconic brands alongside a multi-city concert for its IP. Ideation “Glow with coke” instead of regular wristbands for the attendees we had invisible (under normal lights) glow stamps carrying the iconic coke bottle image. Closer to your heart EL T-Shirts with a coke bottle imprint on them were distributed to attendees at the entrance with the message “Coke is always close to your heart”. Each concert attracted large audience with almost 2 concerts in a week the artists, production, travel-stay, technicals and the experience to the audience were seamlessly managed and top class!